# Writing a cover letter you can reuse 50 times

> A cover letter is not a formality. It is your chance to answer the only question the recruiter is asking.

_Category: Winning the application · Updated: 2026-10-16 · 1 min read_

A cover letter is not a formality. It is your chance to answer the only question the recruiter is asking: *"why this person, for this role?"*

## The four-paragraph template

1. **Why this role.** One specific line, the product, the mission, the problem. Not "I am excited to apply".
2. **Why you.** Your single strongest, most relevant achievement, with a number if you have one.
3. **Why them, honestly.** What you want to learn or build there. Specific beats flattering.
4. **A clean close.** "I'd welcome the chance to talk" is enough.

## Keep it short

Under 200 words. A recruiter skimming fifty of these will read the first two lines. Front-load the specific part.

## Make it reusable, not generic

Write a master version where paragraphs two and three are modular. For each role, swap the specifics in paragraph one and reorder the modules. Five minutes per application; see [how to read the listing](/guides/how-to-read-a-job-listing-like-a-recruiter) to pick the right angle.

## What not to do

Do not repeat your CV, do not apologise for anything, and do not use a template that says "Dear Hiring Manager" if you can find a name. Pair it with [a focused CV](/guides/developer-cv-for-remote-roles) and you are ahead of most applicants.